Case Study
May 15, 2023
4 min read
Transforming Historia's Revenue: Fewcents' Micro Access Solutions Drive 80x Increase in Transactions
“Moving our pay-per-article solution to Fewcents has been a great decision for Historia, not only to meaningfully increase conversions, get a high volume of first party data, and free up our tech team’s time, but also is helping us to build a better subscription strategy.”
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Bonnie Triyana
Founder and Chief Editor, Historia
The Challenge
Historia, the oldest online history magazine in Indonesia, faced challenges with their homegrown pay-per-article solution, including low conversions, low traffic, high internal technical development and maintenance efforts, and limited administration capabilities.
How Fewcents Helped
Partnering with Fewcents and implementing Fewcents Wall addressed Historia's challenges:
Enhanced Analytics
Fewcents' Dashboard empowered Historia's business team with administration, management, and analysis capabilities, allowing them to leverage first party data effectively
Expert Consultation and Support
The Fewcents team worked with Historia to optimize pricing and content strategies based on best practices and performance analysis
Simplified Payments
The unit enabled both local and international payment methods, providing convenience to Historia’s users
Streamlined Integration
Fewcents' Wall is a plug-and-play widget which seamlessly integrated with Historia's CMS (Webflow) within two days, requiring minimal technical effort
What We Achieved Together
The results of implementing Fewcents Wall were remarkable:
Automated content recommendations
Fewcents' micro-access solutions drove 4.5x more traffic to premium articles through personalized recommendations.
Improved user experience
Average RPM (Revenue per 1000 pageviews) increased 15x compared to programmatic ads, indicating higher user engagement.
Motivated Editorial team
The success of the micro-access unit inspired Historia's editorial team to double their production of premium articles.
Reduced tech team dependence
Historia's tech team saved time by easily putting articles behind paywalls and adjusting pricing based on performance data.
Conclusion
By implementing Fewcents Wall, Historia experienced a substantial increase in transactions, revenue, and user engagement. The simplified payment process and enhanced analytics provided by Fewcents' micro-access unit freed up the tech team's time and motivated the editorial team to create more premium content. Overall, the collaboration with Fewcents transformed Historia's revenue generation and user experience.
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