Case Study
April 4, 2022
2 min read
Unlocking Subscription Success: DailySocial ID Boosts Subscribers by 8% with Fewcents
"Fewcents played a pivotal role in our subscription growth. More than 8% of our existing subscribers began their journey with Fewcents before opting for our subscription."
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Rama Mamuaya
CEO
The Challenge
Founded in 2008, DailySocial stands as Indonesia's leading tech portal, delving into startups, gadgets, gaming, and more. In the wake of declining ad revenues and a changing digital landscape, they contemplated a shift to a subscription model in 2020. Yet, they grappled with essential questions:
- Is their content compelling enough to warrant payment?
- Would their predominantly Indonesian audience, with only 19% historically paying for online news, see value in a subscription?
- How could they craft a robust subscriber funnel, given the global 1% conversion rate from total audience to paid subscribers?
Their quest for data-driven solutions led them to Fewcents.
How Fewcents Helped
DailySocial harnessed the potential of Fewcents by introducing the Fewcents Paywall in August 2020. Key integrations included:
Pay-Per-Content Plugin
Compatible with multiple formats, including articles, podcasts, videos, and downloads
Monetizing Premium Articles
Nurturing non-subscribers and reinforcing the subscriber funnel
Revenue from Special Reports
Introducing a fresh revenue stream through downloadable reports
Actionable Insights
Harnessing first party data to pinpoint who's willing to pay, how much, for what content, and from which region
With these pivotal changes and an enriched content strategy, DailySocial rolled out its subscription model in November 2020.
What We Achieved Together
Data-Driven Transition to Subscription
Over 8% of DailySocial ID's subscribers began as Fewcents pay-per-article users before fully committing to a subscription
Incremental Revenue Growth
Through Fewcents' pay-per-download model, average monthly report downloads witnessed a 2.7x surge. Plus, a steady 54% MoM growth in paid RPM from May 2021
Localized Payment Solutions
An impressive 71% of payments were through local Indonesian digital wallets, exemplifying Fewcents' adaptability
Conclusion
DailySocial's collaboration with Fewcents epitomizes the power of strategic micro payments in amplifying subscription growth in today's digital age.
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