AnyMind Group’s Japan-based publisher trading desk subsidiary, FourM and Fewcents have joined forces in a strategic partnership to bring a new innovation of micro-access to digital publishers in Japan. This partnership will enable global consumers to access premium Japanese digital content with micro-payments and micro-sponsorships, paying only for the content they wish to consume. FourM, with a large network of digital publishers in Japan, will exclusively provide Fewcents' micro-access solutions in Japan.
Publishers in Japan face challenges in monetizing their digital content, with many exploring revenue streams beyond traditional advertising models. Paid subscriptions are the main alternative, but less than 1% of users pay for a subscription. Fewcents’ micro-access solutions will provide Japanese publishers with a much-needed additional revenue stream. According to data from the Ministry of Internal Affairs and Communications, Japan's digital content market is worth 8.5 trillion yen, with the online content market expected to reach 4.5 trillion yen as content becomes more digitally transformed.
Fewcents in Japan will address unique local needs, including local currency, payment methods, and language, targeting all types of digital publishers, including local, national, business, manga, anime content.
Fewcents is based in Singapore and has a proven track record with experience in enabling micro-access to over 100 publishers globally like The Post and Courier in the US, The Manila Times in the Philippines, and Sakal in India to grow their revenue and first-party data.
As part of a wider suite of offerings, AnyMind Group works with 1300+ publishers in Japan and across Asia to provide its proprietary platform for publishers, AnyManager, to help them monetize their digital content with digital advertising. This partnership will allow AnyMind Group’s FourM to offer an important additional monetization method to their clients in Japan.