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More digital publishers are realizing the benefits of enabling à-la-carte payments alongside their regular subscription model. The latest such publication to harness pay-per-content is Post and Courier.
First published in 1803, Post and Courier is a daily newspaper operating out of South Carolina, United States. Led by its renowned publisher and president PJ Browning, the Post and Courier is South Carolina’s largest newspaper and boasts over 2.5 million monthly views on its digital edition.
The prestige and historical significance of the Post and Courier is why Fewcents is proud to announce that it will now be working with the newspaper to bring the pay-per-content model to its website.
Working alongside the subscription model
To enable the pay-per-content model on Post and Courier’s website, Fewcents works alongside Piano - a leading subscription, analytics, and content personalization platform that Post and Courier uses to manage its subscriptions.
“The segment of readers willing to pay small amounts for individual articles is between 10 to 50 times larger than those willing to subscribe. So by integrating our pay-per-content solutions alongside its pre-existing subscription model, Post and Courier is able to gain a lot more insight into content that people are willing to pay for - along with a significant new revenue opportunity” Fewcents North America Head of Business Development Sanjeev Menon explained.
Post and Courier uses hard paywalls on sections of its site with its most unique and engaging content. In this implementation, Fewcents works within Piano to identify these hard paywalls and offer an alternative option for users who are keen to access the content, but not ready to subscribe.
The Fewcents Paywall solution allows readers to pay for access to individual articles. In fact, Fewcents’ Paywall helps collect payments in over 50+ currencies, making it easier than ever to reach global readers.
There are of course plenty of benefits even for readers themselves. As PJ Browning, Publisher of Post and Courier notes, “We are thrilled to be able to offer would-be readers another way to explore our news stories. Fewcents gives us a way to provide more flexibility for visitors to our site”.
Fewcents is easy to use for global audiences. Plugins like Fewcents Paywall offer a wide range of local payment methods like Visa and PayPal to make it easy to access content. Fewcents has already integrated hundreds of local payment methods and continues to add more payment methods to make it easy for never-subscribers to start paying small amounts for individual articles.
All in all, it’s worth emphasizing that the goal of Fewcents has always been to become a complementary stream of revenue in addition to Post and Courier’s pre-existing subscriptions and advertisements. According to Fewcents Chief Commercial Officer Dushyant Khare, Fewcents is an incremental revenue and data solution to use alongside softwares such as Piano.
“Of course, our collaboration with Piano should show we’re not here to replace subscriptions,” emphasized Khare. “What we want is for publications to know there is low-hanging fruit out there, for an untapped audience that is much larger than what they’re converting to subscribers right now.”
Data and beyond
Fewcents gives Post and Courier more than just an additional source of revenue. Implementing Fewcents’ pay-per-article solution also gives Post and Courier an in-depth source of data and insights on the types of content that people are willing to pay for.
For example, data provided by Fewcents tells publishers who is willing to pay for content, how much, and even how often. These insights will allow editorial teams to figure out exactly what kind of content users value and are willing to pay for. For marketing teams, Fewcents’ insights make it a no-brainer to figure out what type of content to promote. Finally, business teams also stand to benefit as Fewcents will help identify frequent users and feed the subscription funnel.
Curious about what Fewcents’ solutions can offer your publication? Book a Demo with us!
