![[Webinar] Building Reader Revenue Without Subscription](https://uploads-ssl.webflow.com/60597606fea87775a123e287/61821a1c105418a0cb154754_iZooto%20Webinar.png)
I don’t want to read, just take me to the recorded webinar.
For publishers, there are 4 broad audience pockets to monetize:
Pocket #1: Those who are fine with ads while consuming digital content
Pocket #2: Those who pay for subscriptions either to remove ads or to access premium content
Pocket #3: Those who are fine with ads but want to access premium content, without committing to a subscription
Pocket #4: Those who want to support publishers and their journalists for producing quality content
While pockets 1 and 2 are already catered to, pockets 3 and 4 (to some extent) are not. In this webinar by iZooto, Dushyant Khare, CCO & Cofounder, Fewcents elaborates on:
- The trends that are influencing an acclerated shift towards reader revenue
- How pockets 3 and 4 can be leveraged by publishers
- How publishers can generate incremental revenue from casual audiences by diversifying beyond subscription
Joining him is Swapnil Malpathak, Head of Digital Business, Sakal Media Group, who talks about:
- Why Sakal introduced small payments to diversify revenue
- His experience with introducing small payments as a revenue stream at Sakal
- How Fewcents helped them increase adoption and repeat purchases for paid content
- His learnings and best practices regarding small payments as a revenue stream
Curious to know how Fewcents can help you kickstart your reader revenue or diversify your reader revenue beyond subscription? Get in touch with us today and unlock more payments from your casual audiences and never-subscribers.
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