Product Marketing Manager

Background:

Fewcents was founded in 2020 with a clear mission to make quality content easily accessible for users, while at the same time, making it profitable for publishers.  We allow users to consume individual content that is normally locked behind yet another subscription paywall, with a convenient, quick, and easy small payment.  They can also express their support for publishers and creators via small, secure, easy tips.  On the other hand, publishers and creators can grow their revenue, by collecting small payments in the form of pay-per-content and contributions.  This allows them to focus their efforts on creating enriching and authentic content, instead of trying to grow page views with clickbait.  

Fewcents is a market-leading solution for the digital media industry built with:

We raised seed funding in 2021 and are ready to go out and change the way people consume media at a global scale.

Job Description:

We are looking for action-driven Product Marketer with a strong track record in B2B customer acquisition with strong knowledge of content creation to join our marketing team to help us drive acquisitions, pipeline, and revenue! This role is ideal for someone looking  to work closely with the founding team and get a front-row seat in a fast-growing Fintech-for-Media start-up. You will gain insight and great experience into an internet start-up, experience life as an entrepreneur, and get involved in all aspects of the company’s growth marketing and demand generation efforts. You’ll be responsible for presenting our products/services in ways that will strengthen and grow our brand.

The ideal candidate is someone who not only executes campaigns but knows how to make it work when the results are going south from a particular channel; who loves to experiment and keep tabs on the performance data across channels to change/modify the strategy whenever required efficiently. We value ingenuity, creativity, and out-of-the-box thinking, and we expect to walk the path to our goals with like-minded individuals. As such, if you are an independent self-starter who takes initiative, we want to meet you!

You will be responsible for:

The successful candidate will be able to display the following:

  • 3-5 years of proven experience as a Product Marketing Manager, Digital/Brand Manager or similar role.
  • Background in content and copywriting is a requirement.
  • Flair and passion for great story-telling that combines creativity with data.
  • Excellent and strong project management and internal communication skills.
  • Data-driven mindset and know how to analyze data.
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns).
  • Experience with Photoshop, Illustrator, Webflow/Wordpress is an advantage.
  • Experience with web tools (Google Analytics, WebTrends, WordPress or Webflow) is an advantage.
  • Excellent communication skills.
  • Founder mentality and creative thinker.
  • Strong cross-functional project management skills and proven ability to deliver on time and on budget.
  • Solid understanding of media mix, social media marketing, digital marketing and CRM concepts.
  • A skillful communicator who is not afraid to challenge the status quo.
  • Fast learner who thrives on continuous learning and taking on new challenge.
  • Ownership (this is key!). This means not only executing what you can control but coming up with solutions to influence the outcome of what is not in your direct control.
  • Proactive, hungry, and self-motivated work style.
  • Work independently with minimal supervision.
Location

Delhi, India

Technical Proficiency

Marketing strategy, analytics tools, content creation

Language Proficiency

English

Education

Bachelor's Degree or equivalent

Term

Full-time, Permanent

Experience

3+ years

Why should you be excited:

We’re people without borders — without judgement or prejudice, too. We want to work with the best people, no matter what their background is. So if you’re passionate about learning new things and keen to join our mission, you’ll fit right in. And because we believe that diverse teams result in better products and business, we’d especially love to hear from you if you’re from an under-represented demographic.

Apply:

Please write to hr@fewcents.co:

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