Product Marketing Manager

Background:

Fewcents was founded in 2020 with a clear mission to make quality content easily accessible for users, while at the same time, making it profitable for publishers.  We allow users to consume individual content that is normally locked behind yet another subscription paywall, with a convenient, quick, and easy small payment.  They can also express their support for publishers and creators via small, secure, easy tips.  On the other hand, publishers and creators can grow their revenue, by collecting small payments in the form of pay-per-content and contributions.  This allows them to focus their efforts on creating enriching and authentic content, instead of trying to grow page views with clickbait.  
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Fewcents is a market-leading solution for the digital media industry built with:

• Cutting edge fintech covering 50 currencies & 100s of local payment methods
• Super easy integration
• Foundation of data and control for publishers
• Convenient, fast, secure checkout for users
  

We raised seed funding in 2021 and are ready to go out and change the way people consume media at a global scale.

Job Description:

We are looking for action-driven Product Marketer with a strong track record in B2B customer acquisition with strong knowledge of content creation to join our marketing team to help us drive acquisitions, pipeline, and revenue! This role is ideal for someone looking  to work closely with the founding team and get a front-row seat in a fast-growing Fintech-for-Media start-up. You will gain insight and great experience into an internet start-up, experience life as an entrepreneur, and get involved in all aspects of the company’s growth marketing and demand generation efforts. You’ll be responsible for presenting our products/services in ways that will strengthen and grow our brand.

The ideal candidate is someone who not only executes campaigns but knows how to make it work when the results are going south from a particular channel; who loves to experiment and keep tabs on the performance data across channels to change/modify the strategy whenever required efficiently. We value ingenuity, creativity, and out-of-the-box thinking, and we expect to walk the path to our goals with like-minded individuals. As such, if you are an independent self-starter who takes initiative, we want to meet you!

You will be responsible for:

• Oversee and Manage marketing collaterals for all products.
• Craft compelling content and massaging needed across all our marketing channels (landing pages, social- & ad campaigns, website).
• Develop and run content marketing initiatives (digital, email, blog, case-studies, gated content,  podcasts, and video content).
• Manage website content and SEO.
• Produce and Manage social media content and calendar.
• Drive customer acquisition through online marketing channels such as Google Search ads, LinkedIn, Twitter, and other relevant channels.
• Basic knowledge of ad creatives - different types and best practices across different channels mentioned above.
• Doing secondary research on types of collaterals suitable for personas across our ICP.
• Constantly test new digital platforms and keep abreast of the latest trends and developments in digital/ performance marketing.
• Strong cross-functional project management skills and proven ability to deliver on time and on budget.
• Solid understanding of media mix, social media marketing, digital marketing and CRM concepts.

Why should you be excited:

• Get in early at a fast-paced company that is going to change the way digital media is consumed and monetized.
• Build an exciting career path in fintech and digital media.
• Opportunity to volunteer for projects in areas that seem most exciting to you.
• Learn from the best in the business.

We’re people without borders — without judgement or prejudice, too. We want to work with the best people, no matter what their background is. So if you’re passionate about learning new things and keen to join our mission, you’ll fit right in. And because we believe that diverse teams result in better products and business, we’d especially love to hear from you if you’re from an under-represented demographic.

Apply:

Please write to hr@fewcents.co:
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• Provide short intro in less than 60 words.
• Salary expectations.
• Attach resume.