Senior Associate - Performance Marketing

Senior Associate - Performance Marketing

Background:

Fewcents was founded in 2020 with a clear mission to make quality content easily accessible for users, while at the same time, making it profitable for publishers.  We allow users to consume individual content that is normally locked behind yet another subscription paywall, with a convenient, quick, and easy small payment.  They can also express their support for publishers and creators via small, secure, easy tips.  On the other hand, publishers and creators can grow their revenue, by collecting small payments in the form of pay-per-content and contributions.  This allows them to focus their efforts on creating enriching and authentic content, instead of trying to grow page views with clickbait.  
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Fewcents is a market-leading solution for the digital media industry built with:

• Cutting edge fintech covering 50 currencies & 100s of local payment methods
• Super easy integration
• Foundation of data and control for publishers
• Convenient, fast, secure checkout for users
  

We raised seed funding in 2021 and are ready to go out and change the way people consume media at a global scale.

Job Description:

We are looking for a driven Senior Performance Marketing Associate with a strong track record in B2B customer acquisition to join our marketing team to help us drive acquisitions, pipeline, and revenue! This is an exciting opportunity based in Singapore or India to be part of a fast-growing Fintech-for-Media start-up.

You will gain insight and great experience into an internet start-up, experience life as an entrepreneur, and get involved in all aspects of the company’s growth marketing and demand generation efforts. The ideal candidate is someone who not only executes campaigns but knows how to make it work when the results are going south from a particular channel; who loves to experiment and keep tabs on the performance data across channels to change/modify the strategy whenever required efficiently.

You will be responsible for:

• Execute multi-channel marketing campaigns and optimize the marketing funnel for B2B growth.
• Drive customer acquisition through online marketing channels such as Google Search ads, GDN, LinkedIn, Twitter, Facebook, and other relevant channels.
• Collaborate and develop relevant ads for campaigns, and guide A/B testing to identify the ‘secret sauce’ for growth.
• Basic knowledge of ad creatives - different types and best practices across different channels mentioned above.
• Allocate and modify budgets for efficient spending across prospects and channels.
• Doing secondary research on types of collaterals suitable for personas across our ICP.
• Constantly test new digital platforms and keep abreast of the latest trends and developments in digital/ performance marketing.

Why should you be excited:

• Get in early at a fast-paced company that is going to change the way digital media is consumed and monetized.
• Build an exciting career path in fintech and digital media.
• Opportunity to volunteer for projects in areas that seem most exciting to you.
• Learn from the best in the business.

Apply:

Please write to hr@fewcents.co:
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• Attach resume.