Zombie Subscribers are Waking Up

The Indian financial regulator RBI, announced a new rule to protect consumers from subscriptions they might have forgotten about. Similar policies will soon be introduced by regulators in other countries. Churn is predicted.

The New RBI Ruling

From 1st Oct 2021, Indian Banks and Payments Service Providers will need to send the customer a SMS alert at least 24 hours before any recurring subscription is due.

As a result, on 1st Oct 2021 almost all existing recurring monthly subscriptions on Indian cards were cancelled overnight.

Even Netflix sent their Indian subscribers this email 👉

From 1st Oct 2021, Indian Banks and Payments Service Providers will need to send the customer a SMS alert at least 24 hours before any recurring subscription is due.

As a result, on 1st Oct 2021 almost all existing recurring monthly subscriptions on Indian cards were cancelled overnight.

Even Netflix sent their Indian subscribers this email.

Netflix's Notification On Membership Renewal
Source: Inc42

Canceling Subscriptions is Becoming Easier, Globally

It’s not just India. USA and UK are following suit.

Federal Trade Commission: Make it easier for US consumers to cancel subscriptions

Source:
Quartz

UK to make auto-renewal to be an opt-in choice for recurring payments

Zombie Subscribers are Prone to Churn

It’s becoming easier for subscribers to cancel.

Problem

A reminder about a recurring payment serves as a monthly decision point for the subscriber. The set and forget principle no longer applies, and hence digital publishers can expect significantly higher churn going forward.

Solution

For your churned subscribers, Fewcents Paywall offers an easy pay-per-content solution to monetize, using multiple local payment options.

Cost of subscriber acquisition has drastically increased.

Problem

Providing short term subscription offers before full subscription takes effect used to be a good strategy to attract new subscribers. But now, these offer seekers are armed with a pre-emptive warning (monthly notification) and a readymade cancellation trigger.

Solution

A better strategy to ease casual readers into subscribers is to start with small payments per content. Fewcents Paywall can be easily embedded inside your text content, video player, or even audio player of choice.

Time to think about international audiences.

Problem

Regulatory bodies of several countries are tightening their consumer protection policies, including digital subscription services. It's not long before the addressable subscription market shrinks.

Solution

Fewcents Paywall is well positioned to handle small payments in 50+ currencies and it comes with payments’ regulatory compliance.

We are ready for all publishers.

50+ Currencies
Compliance Ready

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Pay-per-content solution that bridges the monetization gap between ads and subscriptions.

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Overcome this new challenge and monetize churned subscribers with Fewcents