We are on a mission to make good content easily monetizable so that publishers can focus their efforts on writing enriching and authentic stories.
The key innovation of Micro Access is its flexibility and the reduction of barriers for users, especially those who may not find value in committing to long-term subscriptions.
Fewcents Wall is a plug-and-play widget which is designed to enable Micro Access for digital media. It creates choice for users and monetization opportunities for publishers.
Fewcents Wall comes bundled with a paywall, Fewcents Beacon, and Fewcents Sponsorships and works across all content formats. For users, it is a regulated wallet supporting payments in 90+ currencies, single account and universal login. It embeds into a website and integrates easily with existing CMS and subscription software through a few lines of code. Integration can take between 30 mins and 2 weeks, after which there is no need for further technology team involvement.
Far from cannibalizing subscriptions, the Fewcents Wall will support and grow subscriptions by providing data and monetization solutions. Through pay-per-content and by tapping into casual readers and non-subscribers, publishers will unlock new incremental revenue, gain access to vital first-party data, and build a subscription funnel.
Every publisher’s website has roughly 98% of users who are casual visitors and never-subscribers. They are a significant and untapped market. Fewcents targets these users, rather than high potential subscribers.
Through strategies like smart pricing for infrequent users and rules, we are able to segment casual visitors and monetize them through payments and data sharing.
In addition, by providing a one-click frictionless user experience, the Fewcents Wall engages users who would otherwise have left a publisher's site.
Whether you are an expansive digital platform or a niche blog, the once-reliable ad revenue model is challenged and declining. The demise of third party cookies and the increasing importance of first party data signal an urgent need for new monetization channels. Fewcents Wall provides this much needed diversification of revenue without impacting page views or existing ad revenues, while also providing ways to collect user consented first party data.
We start with a low-risk, test & learn strategy and implement Fewcents Wall on no more than 10%-20% pageviews only. We can do this by selecting specific content categories, sections (eg.archives) or unique formats, optimizing based on category performance. Fewcents Wall will allow a publisher to lock the selected content, while leaving existing revenue generating banner advertising untouched. These tried and tested methods have produced no material decline in ad revenues.
Publishers can also introduce brand sponsorships to drive incremental revenue and first party data collection.
Fewcents Wall is a comprehensive technology solution designed specifically to cater to the needs of Digital Media. The front-end user experience seamlessly integrates with ease, providing a streamlined and frictionless process for both users and publishers. This is made possible through the management of numerous complex partnerships and rigorous regulatory approvals by Fewcents.
Fewcents Wall’s features and operation are regulated by the Monetary Authority of Singapore (MAS) and is compliant with global financial regulations. It is a low friction media wallet licensed for global use. It supports universal login and stored money, enabling users to access content with one click and one account across publishers.
Fewcents Wall provides global reach with payment and content localization and personalization. It supports payments in 90+ currencies.
Fewcents Wall is powered by a robust administration panel and analytics dashboard which allows for easy content access customization, continuous learning and iteration. It also effectively supplements a recirculation strategy and content discovery.
Fewcents is dedicated to providing an exceptional experience for both publishers and users. We continuously improve the performance, user interface, and speed of Fewcents Wall, based on usage and conversion data.
A successful pay-per-content strategy relies on a dynamic, seamless, and easy-to-use product for publishers and users.
At Fewcents, pay-per-content (Micro Access) is the cornerstone of our operations, and we continually strive to improve the user experience and make management easier for publishers.
No. Fewcents offers over 80 currencies and 200 payment methods already included. These options are directly contracted by Fewcents, not the publisher. Therefore, a publisher only needs to integrate Fewcents Wall.
Fewcents Wall is a low effort solution and only requires a few lines of code. Integration can take between 30 mins and 2 weeks, after which there is no need for further technology team involvement. Most changes are easily performed via the Fewcents Dashboard - eg. pricing changes, geofencing, category or content selection for paywall activation etc,.
Yes. Publishers will receive data from Fewcents on their own website/content performance. The data is secure and the sharing methods can be customized to the publisher’s needs using the Fewcents Dashboard, CSV downloads or API connectivity.
Fewcents strictly adheres to worldwide data protection guidelines and best practices, including user consented data collection and access to publisher’s authorized data only.
The publisher decides where Fewcents Wall shows up, and can make all decisions from a dashboard. They can choose geographies, content categories, individual articles and set up rules (e.g all articles older than 1 month). Pricing is also completely the publisher’s choice, but Fewcents can make recommendations based on benchmarks. All these decisions can be changed or iterated at any time.
Fewcents provides a dashboard with detailed performance reports. Standard reports include daily/weekly/monthly performance statistics based on conversions, yields, geographies, device type, etc. Customized reports can be created as well.
Reports can also be fed into publishers’ data systems via secure APIs.