The key innovation of Micro Access is its flexibility and the reduction of barriers for users, especially those who may not find value in committing to long-term subscriptions.

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• Micropayments refer to small financial transactions, typically involving low sums of money. It allows consumers to make small payments to access individual pieces of digital content, such as articles, podcasts, or videos. In the micropayments model, money is directly paid to publishers and creators for their content.

• Micro Access, as developed by Fewcents with our Fewcents Wall solution, builds upon the concept of micropayments but extends it by adding an additional dimension of flexibility and choice. In addition to a micropayment, micro access also enables access to a single piece of content in exchange for first party data. This approach broadens the ways in which users can engage with content, providing them with the choice between paying with money or sharing some form of data.

Fewcents Wall is a plug-and-play widget which is designed to enable Micro Access for digital media. It creates choice for users and monetization opportunities for publishers.

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Fewcents Wall comes bundled with a paywall, Fewcents Beacon, and Fewcents Sponsorships and works across all content formats. For users, it is a regulated wallet supporting payments in 90+ currencies, single account and universal login. It embeds into a website and integrates easily with existing CMS and subscription software through a few lines of code. Integration can take between 30 mins and 2 weeks, after which there is no need for further technology team involvement.

1. Incremental Revenue: A publisher gains incremental reader revenue from casual and non-subscribers, as well as sponsorship revenue from brands
2. Subscription Funnel: Users who choose to access content by sharing their first party data (email addresses and user registrations) help to grow a publisher’s subscription funnel
3. Ongoing Engagement: The publisher can continue to engage users and turn them into future subscribers. The Fewcents Beacon allows users to access suggested content, enabling deeper exploration of the site, while newsletters and push notifications encourage users to return to the site
4. Quality Content: Through Micro Access, publishers get a direct signal from users regarding their willingness to pay for content. These signals, combined with other metrics and Fewcents’ content frameworks help publishers to make decisions about content production and broader strategies

1. Incremental Revenue: A publisher gains incremental reader revenue from ad supported users, as well as sponsorship revenue from brands
2. Gateway to Subscriptions: By testing Fewcents Wall on selected content, publishers can evaluate users’ readiness to pay-per-content, thus enabling a data driven future subscription strategy
3. First Party Database: A publisher will be able to start collecting first party user data from the content where Fewcents Wall is integrated
4. Quality Content: Through Micro Access, publishers get a direct signal from users regarding their willingness to pay for content. These signals, combined with other metrics and Fewcents’ content frameworks help publishers to make decisions about content production and broader strategies

Far from cannibalizing subscriptions, the Fewcents Wall will support and grow subscriptions by providing data and monetization solutions. Through pay-per-content and by tapping into casual readers and non-subscribers, publishers will unlock new incremental revenue, gain access to vital first-party data, and build a subscription funnel.

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Who Do We Target?

Every publisher’s website has roughly 98% of users who are casual visitors and never-subscribers. They are a significant and untapped market. Fewcents targets these users, rather than high potential subscribers. 

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How Do We Target Casual Visitors?

Through strategies like smart pricing for infrequent users and rules, we are able to segment casual visitors and monetize them through payments and data sharing.

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• Smart pricing: Publishers can set prices for content access which will entice both frequent and infrequent users. Frequent users will discover that subscribing offers better value. Infrequent users will prefer the pay-per-content option because of its attractive price and lack of commitment
• Rules: Publishers can use one or a combination of rules to segregate casual visitors
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In addition, by providing a one-click frictionless user experience, the Fewcents Wall engages users who would otherwise have left a publisher's site.

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Whether you are an expansive digital platform or a niche blog, the once-reliable ad revenue model is challenged and declining. The demise of third party cookies and the increasing importance of first party data signal an urgent need for new monetization channels. Fewcents Wall provides this much needed diversification of revenue without impacting page views or existing ad revenues, while also providing ways to collect user consented first party data.

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How Do We Ensure No Impact? 

We start with a low-risk, test & learn strategy and implement Fewcents Wall on no more than 10%-20% pageviews only. We can do this by selecting specific content categories, sections (eg.archives) or unique formats, optimizing based on category performance. Fewcents Wall will allow a publisher to lock the selected content, while leaving existing revenue generating banner advertising untouched. These tried and tested methods have produced no material decline in ad revenues.  

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Publishers can also introduce brand sponsorships to drive incremental revenue and first party data collection.

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Fewcents Wall is a comprehensive technology solution designed specifically to cater to the needs of Digital Media. The front-end user experience seamlessly integrates with ease, providing a streamlined and frictionless process for both users and publishers. This is made possible through the management of numerous complex partnerships and rigorous regulatory approvals by Fewcents.

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Regulations and Wallet

Fewcents Wall’s features and operation are regulated by the Monetary Authority of Singapore (MAS) and is compliant with global financial regulations. It is a low friction media wallet licensed for global use. It supports universal login and stored money, enabling users to access content with one click and one account across publishers. 

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Global Payments

Fewcents Wall provides global reach with payment and content localization and personalization. It supports payments in 90+ currencies.

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Analytics and Benchmarks

Fewcents Wall is powered by a robust administration panel and analytics dashboard which allows for easy content access customization, continuous learning and iteration. It also effectively supplements a recirculation strategy and content discovery.

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Administration and Integration

Fewcents Wall is a JavaScript/SDK that integrates easily with your software stack and comes bundled with Fewcents Paywall, Fewcents Beacon, and Fewcents Sponsorships. Integration can take between 30 mins and 2 weeks, after which there is no need for further technology team involvement.

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User Experience

Fewcents is dedicated to providing an exceptional experience for both publishers and users. We continuously improve the performance, user interface, and speed of Fewcents Wall, based on usage and conversion data.

A successful pay-per-content strategy relies on a dynamic, seamless, and easy-to-use product for publishers and users.

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• Publishers must have the ability to quickly and effortlessly customize their pricing strategy for different markets, categories or even per article, without the need for hard coding or tech support. They should also consistently gather a range of data to pinpoint which content users are willing to pay for, in order to continually enhance their subscription offerings and content strategy.
• Users should have a frictionless experience through features like single-account, universal login, wallet and multi-currency payments

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At Fewcents, pay-per-content (Micro Access) is the cornerstone of our operations, and we continually strive to improve the user experience and make management easier for publishers.

No. Fewcents offers over 80 currencies and 200 payment methods already included. These options are directly contracted by Fewcents, not the publisher. Therefore, a publisher only needs to integrate Fewcents Wall.

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Go to payment coverage page

Fewcents Wall is a low effort solution and only requires a few lines of code. Integration can take between 30 mins and 2 weeks, after which there is no need for further technology team involvement. Most changes are easily performed via the Fewcents Dashboard - eg. pricing changes, geofencing, category or content selection for paywall activation etc,.

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Yes. Publishers will receive data from Fewcents on their own website/content performance. The data is secure and the sharing methods can be customized to the publisher’s needs using the Fewcents Dashboard, CSV downloads or API connectivity.

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Fewcents strictly adheres to worldwide data protection guidelines and best practices, including user consented data collection and access to publisher’s authorized data only.

The publisher decides where Fewcents Wall shows up, and can make all decisions from a dashboard. They can choose geographies, content categories, individual articles and set up rules (e.g all articles older than 1 month). Pricing is also completely the publisher’s choice, but Fewcents can make recommendations based on benchmarks. All these decisions can be changed or iterated at any time.

Fewcents provides a dashboard with detailed performance reports. Standard reports include daily/weekly/monthly performance statistics based on conversions, yields, geographies, device type, etc. Customized reports can be created as well. 

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Reports can also be fed into ‌publishers’ data systems via secure APIs.