Solutions for Subscription Media
Engage Casual Users to Build a Subscription Funnel
More than 98% of users are under-monetized. Publications must find ways to convert a higher number of users into subscribers.
Micro Access can grow reader revenue while:
• Getting more users into the subscription funnel
• Ensuring no cannibalization of subscriptions
• Monetizing non-subscribers better than ads
Fewcents is leading this revolution, providing a seamless micro access platform through its Fewcents Wall.
What is Micro Access?
Micro access is a game-changing approach to content access. Users can exchange small transactions (micropayments) or data for access to individual content - an article, podcast, or video.
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Fewcents reimagines micropayments for individual content with global payments and sponsorships. Built for any digital media, the Fewcents Wall is a plug-and-play widget that unlocks revenue and data from undervalued casual visitors
Get more users to enter the top of the funnel by lowering the barrier to pay. Lower price tags, and no commitments.
Monetize the 98% of users that don’t subscribe 4x-10x higher than ads.
Re-imagine registration walls with micro access, giving the user more control & choice.
Identify what content will further drive up subscription conversions.
Transform your casual audience from passive to active readers, driving deeper engagement and interaction with your content.
Seamlessly integrate Fewcents Wall with subscription solutions using a few lines of code.
Case Study
• 2x growth in subscriptions
• 2.8x increase in mobile web conversions
• Steady advertising RPMs post-paywall integration
“Fewcents gives us valuable data to understand what content users are willing to pay for, and has helped us expand our subscription business."
- Dante “Klink” Ang 2nd, Chairman and CEO, The Manila Times
Case Study
• Achieved a 5% uptick in user registrations
• Tripled first-party data acquisition
• Enhanced audience engagement through segmentation
“The Fewcents solution has made a positive impact on our user registration growth by giving the user more power to choose how they want to access our paid content.”
- Pradeep Gairola, VP and Business Head, The Hindu Group
Integration is lightning fast. Fewcents plugs in seamlessly with any Subscription or CMS system, with only a few lines of code.
Decide where and how Fewcents shows up:
• Pricing to ensure that frequent users will continue to subscribe
• International traffic
• Low subscription converting categories (eg archives)
• Users with low propensity to subscribe
Fewcents works with you to monitor micro access performance vs subscriptions, and adjust strategy, if needed.
Immediately start collecting payments from users across 80+ currencies and 200+ local payment methods.
Use Fewcents Dashboards & APIs to analyze data, optimize, and build nurture direct relationships with users.
• Optimize Revenues, Grow Conversions with First Party Data
• Re-engage premium audience towards subscriptions - with option to ingest data into your own CDP
• Build first party, direct relationships with users
• Inform a better a content strategy for subscriptions
A successful pay-per-content strategy relies on a dynamic, seamless, and easy-to-use product for publishers and users.
At Fewcents, pay-per-content (Micro Access) is the cornerstone of our operations, and we continually strive to improve the user experience and make management easier for publishers.
The publisher decides where Fewcents Wall shows up, and can make all decisions from a dashboard. They can choose geographies, content categories, individual articles and set up rules (e.g all articles older than 1 month). Pricing is also completely the publisher’s choice, but Fewcents can make recommendations based on benchmarks. All these decisions can be changed or iterated at any time.