Brand Sponsorship for Premium Content

The key innovation of Micro Access is its flexibility and the reduction of barriers for users, especially those who may not find value in committing to long-term subscriptions.

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• Micropayments refer to small financial transactions, typically involving low sums of money. It allows consumers to make small payments to access individual pieces of digital content, such as articles, podcasts, or videos. In the micropayments model, money is directly paid to publishers and creators for their content.

• Micro Access, as developed by Fewcents with our Fewcents Wall solution, builds upon the concept of micropayments but extends it by adding an additional dimension of flexibility and choice. In addition to a micropayment, micro access also enables access to a single piece of content in exchange for first party data. This approach broadens the ways in which users can engage with content, providing them with the choice between paying with money or sharing some form of data.

The publisher decides where Fewcents Wall shows up, and can make all decisions from a dashboard. They can choose geographies, content categories, individual articles and set up rules (e.g all articles older than 1 month). Pricing is also completely the publisher’s choice, but Fewcents can make recommendations based on benchmarks. All these decisions can be changed or iterated at any time.

Fewcents provides a dashboard with detailed performance reports. Standard reports include daily/weekly/monthly performance statistics based on conversions, yields, geographies, device type, etc. Customized reports can be created as well. 

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Reports can also be fed into ‌publishers’ data systems via secure APIs.