Founded in 2008, DailySocial stands as Indonesia's leading tech portal, delving into startups, gadgets, gaming, and more. In the wake of declining ad revenues and a changing digital landscape, they contemplated a shift to a subscription model in 2020. Yet, they grappled with essential questions:
- Is their content compelling enough to warrant payment?
- Would their predominantly Indonesian audience, with only 19% historically paying for online news, see value in a subscription?
- How could they craft a robust subscriber funnel, given the global 1% conversion rate from total audience to paid subscribers?
Their quest for data-driven solutions led them to Fewcents.