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EP. 04

April 7, 2022

David Arkin & Jed Williams

Identifying and Building a Niche Content Business

Episode Description

This episode is perfect for those who are looking to start and grow their content (publishing or media) business because we are joined by David Arkin and Jed Williams - two media veterans and now co-founders of a niche content company called Checkout DFW. In this episode of FewWords, David and Jed share with us:

  • What is Checkout DFW?
  • How did they identify this niche, the need, and the gap in the market for such content?
  • What is their content strategy? How did they study their audience and segment them?
  • How do you use data? What metrics are you currently tracking to optimize content discoverability and content strategy?
  • How are they diversifying their product offering?
  • What are their growth plans?

Relocating can be challenging - identifying the right house, community, locality, medical services, schools, and every other necessity to support one’s lifestyle. But if you’re moving to North Dallas, you can ignore these worries because Checkout DFW has all the information.

Started by David Arkin and Jed Williams, Checkout DFW is a first-of-its-kind real estate and local recommendations product that helps locals live more enjoyable lives.

David Arkin & Jed Williams
The Founders of Checkout DFW
David Arkin is the co-founder and chief content officer of Check Out DFW and has spent more than 20 years in newsrooms as a reporter, editor, consultant, and executive developing transformative digital strategies that have led to significant audience growth. He has won and led newsrooms to national journalism awards and has served on boards for local and national media associations. Jed Williams is the co-founder and chief revenue officer of Check Out DFW and has 20 years of experience as an entrepreneur, operator, and strategist across digital media and marketing. Most recently he co-founded and built a local digital media news company in California. He also teaches Media Entrepreneurship at UNC-Chapel Hill. His insights have been cited by The New York Times, The Wall Street Journal, Bloomberg, Digiday, FOX Business, and the BBC.

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