In this episode, we have Alan Hunter, the co-founder of HBM Advisory, a strategy consultancy that helps businesses make the most of their content...
In this episode, we have Alan Hunter, the co-founder of HBM Advisory, a strategy consultancy that helps businesses make the most of their content. Prior to setting up HBM Advisory, Alan served as Head of Digital at The Times and The Sunday Times for seven years from 2013. He was responsible for the titles’ journalistic output in digital, both on and off-platform, and also led their digital transformation, both in terms of strategy and newsroom organization, as they moved to a subscription-first model. Digital subscriptions more than doubled – to 366,000 – during his time as Head of Digital. So today, Alan will elaborate on:
- What was the impact of introducing subscriptions at The Times
- How talent requirements have evolved in newsrooms in the last few years
- How The Times managed churn when he was the Head of Digital
- How newsrooms can drive the quality of their content
- Opinion on subscription traps
In this episode, we have Alan Hunter, the co-founder of HBM Advisory, a strategy consultancy that helps businesses make the most of their content. Prior to setting up HBM Advisory, Alan served as Head of Digital at The Times and The Sunday Times for seven years from 2013. He was responsible for the titles’ journalistic output in digital, both on and off-platform, and also led their digital transformation, both in terms of strategy and newsroom organization, as they moved to a subscription-first model. Digital subscriptions more than doubled – to 366,000 – during his time as Head of Digital. So today, Alan will elaborate on:
- What was the impact of introducing subscriptions at The Times
- How talent requirements have evolved in newsrooms in the last few years
- How The Times managed churn when he was the Head of Digital
- How newsrooms can drive the quality of their content
- Opinion on subscription traps