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Alan Hunter
Alan is the co-founder of HBM Advisory, a strategy consultancy that helps businesses make the most of their content, where Alan advises publishers on aligning their content and product strategies for growth, paywall modelling, customer journeys, data insights and revenue development. Prior to setting up HBM Advisory, Alan served as Head of Digital at The Times and The Sunday Times for seven years from 2013. He was responsible for the titles’ journalistic output in digital, both on and off platform, and also led their digital transformation, both in terms of strategy and newsroom organisation, as they moved to a subscription-first model. Digital subscriptions more than doubled – to 366,000 – during his time as Head of Digital. Prior to assuming his role in digital, Alan was Executive Managing Editor of the titles, primarily responsible for the Sunday Times budget and personnel issues. Before that he had served in senior journalistic roles on the Sunday title, ranging from News Review Editor to Deputy Sports Editor.

Reader revenue, Newsroom talent, Churn management, Quality content, Subscription traps

In this episode, we have Alan Hunter, the co-founder of HBM Advisory, a strategy consultancy that helps businesses make the most of their content...

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Reader revenue, Newsroom talent, Churn management, Quality content, Subscription traps

Alan Hunter
Co-founder of HBM Advisory

Episode Description

In this episode, we have Alan Hunter, the co-founder of HBM Advisory, a strategy consultancy that helps businesses make the most of their content. Prior to setting up HBM Advisory, Alan served as Head of Digital at The Times and The Sunday Times for seven years from 2013. He was responsible for the titles’ journalistic output in digital, both on and off-platform, and also led their digital transformation, both in terms of strategy and newsroom organization, as they moved to a subscription-first model. Digital subscriptions more than doubled – to 366,000 – during his time as Head of Digital. So today, Alan will elaborate on:

- What was the impact of introducing subscriptions at The Times

- How talent requirements have evolved in newsrooms in the last few years

- How The Times managed churn when he was the Head of Digital

- How newsrooms can drive the quality of their content

- Opinion on subscription traps


Alan Hunter
Co-founder of HBM Advisory
Alan is the co-founder of HBM Advisory, a strategy consultancy that helps businesses make the most of their content, where Alan advises publishers on aligning their content and product strategies for growth, paywall modelling, customer journeys, data insights and revenue development. Prior to setting up HBM Advisory, Alan served as Head of Digital at The Times and The Sunday Times for seven years from 2013. He was responsible for the titles’ journalistic output in digital, both on and off platform, and also led their digital transformation, both in terms of strategy and newsroom organisation, as they moved to a subscription-first model. Digital subscriptions more than doubled – to 366,000 – during his time as Head of Digital. Prior to assuming his role in digital, Alan was Executive Managing Editor of the titles, primarily responsible for the Sunday Times budget and personnel issues. Before that he had served in senior journalistic roles on the Sunday title, ranging from News Review Editor to Deputy Sports Editor.

Transcript

In this episode, we have Alan Hunter, the co-founder of HBM Advisory, a strategy consultancy that helps businesses make the most of their content. Prior to setting up HBM Advisory, Alan served as Head of Digital at The Times and The Sunday Times for seven years from 2013. He was responsible for the titles’ journalistic output in digital, both on and off-platform, and also led their digital transformation, both in terms of strategy and newsroom organization, as they moved to a subscription-first model. Digital subscriptions more than doubled – to 366,000 – during his time as Head of Digital. So today, Alan will elaborate on:

- What was the impact of introducing subscriptions at The Times

- How talent requirements have evolved in newsrooms in the last few years

- How The Times managed churn when he was the Head of Digital

- How newsrooms can drive the quality of their content

- Opinion on subscription traps


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